JTI Bulgaria encourages wellbeing of its employees and supports people with disabilities through the project Move. See. Help.

Sofia, Bulgaria, 19 October – For the first time in its activities in Bulgaria, JTI has created a project that is simultaneously aimed at the wellbeing of the company’s employees and at charitable activity. Through the project called ‘Move. See. Help.’, the company challenges its employees to live a more active life, with every action they take within the program generating a donation to the Jamba Career Center for people with disabilities.

Participation was voluntary and each employee had the opportunity to collect points by visiting national attractions in Bulgaria from a list of over 300 sites proposed by the company, or through physical activities such as walking, running, swimming, cycling. 36 employees participated in the initiative.

The project took place in July and August this year. During this period, JTI Bulgaria employees visited 265 different locations, made 19 million steps, cycled over 2,400 kilometers, and swam over 240 kilometers. Some of them even participated in marathons such as the Vitosha 100, Tryavna Ultra and Balkaniada. Their families and friends also joined the project and contributed to the employees’ motivation.

The points collected from all the activities of the participating employees were converted into a financial donation to Jamba.

The story of JTI Bulgaria and Jamba began in 2020 when the company decided to support the NGO’s project to create a career center for people with disabilities. JTI Bulgaria is one of the long-term partners of the cause and for the last 3 years has participated in most of the initiatives and events of the career center.

Jamba was established in 2017 with the main goal to support people with disabilities in acquiring important skills and competences for their better realization in the labor market. The Jamba Career Center is a space that provides training in different professional fields for people with disabilities on such as QA, UX, UI, Excel, soft skills, data analysis, culinary skills, graphic design, foreign languages, and other trainings. The organization also offers training for companies open to diversity in their teams. In the last 5 years Jamba has been able to train over 600 people in professional and soft skills, as well as place over 400 candidates with diverse capabilities into the labor market. Jamba is also an organizer and partner of various disability, charity, and sports events such as Agents of Change, Run2Gether and Stage Bulgaria.

”JTI believes in the cause of Jamba and recognizes the problem of inclusion in the labor market as one of the biggest challenges facing people with different abilities. Our company and team believe that the efforts of businesses to support activities that improve access to important resources and services for different social groups are key to the development of society.” – Marton Pataki, Country Manager of JTI Bulgaria.


For more details:

Gergana Boneva

Corporate Affairs & Communications Associate
Mobile: 0878 998 879

E-mail: gergana.boneva@jti.com


JTI is a leading international tobacco and vaping company selling its products in more than 130 countries. It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA. Other global brands include MEVIUS and LD. JTI is also a major player in the international vaping market with its heated tobacco brand, Ploom, and e-cigarette brand, Logic. Headquartered in Geneva, Switzerland, the Company employs about 46,000 people and was awarded Global Top Employer for the ninth consecutive year in 2023. JTI is a member of the JT Group of Companies. For more information visit www.jti.com.