The Japan-Bulgaria Business Association (JBBA) organized and actively participated in the Japan-Bulgaria Business Forum, together with JETRO and the Bulgarian Investment Agency. The event, held on October 15, 2024, at the Grand Hotel Sofia, brought together over 70 Japanese companies to explore new investment opportunities in Bulgaria. JBBA was recognized as a valuable partner by the Embassy of Japan in Bulgaria and the representatives of JETRO in Bucharest, Vienna, and Sofia, reinforcing its role in fostering economic growth in the region and creating a favorable business environment.